FanDuel lines up live dealer for Michigan and Pennsylvania
In partnership with the premier online gambling software provider, Evolution, leading US operator FanDuel Group has now launched live casino to its offering in two of its major states - Michigan and Pennsylvania.
This comes off the back of a very successful last couple of years, that has seen the brand essentially dominate the US marketplace. It is another well-thought through decision from FanDuel - Evolution leads the way in the live casino space and introducing their products to its many customers could not only secure retention, but also increase acquisition.
The live casino niche is still relatively untapped in the US market and is certainly one that FanDuel can look to become specialists in, especially if they can secure multi-state agreements with Evolution and then get their marketing right.
Another major statement from FanDuel
It appears that everything that the operator touches turns to gold and this latest development is unlikely to be any different for the brand.
Already it boasts one of the biggest portfolios in the US online gambling industry, with well in excess of 500 slots and multiple table games in addition to a sector-defying sportsbook.
One of the most attractive elements of FanDuel for players is its excellent levels of customer service, which is available 24 hours and the operator’s strong commitment to responsible gambling makes it favourable with many state’s legislators as well.
With the addition of the live dealer offering, the brand aims to offer more exclusive promotions to its customers, while the gameplay will include live stats updates about a player’s gameplay and progress via an attractive and highly responsive user interface.
Firm gearing up for a strong finish to 2022
With the US sports season set to start in little over a month’s time, there are many preparations in place to make sure its sportsbook can still compete effectively and claim number one spot in each of the states that it operates in.
Last year though, saw it lose to BetMGM for online casino of the year at the North America iGaming awards. As a result, the addition of the live dealer games from a market-leading supplier to its website in key states will mean that it could effectively give its rival something to think about.
It could also see the operator actually become a key influencer in the live dealer space in the US, which means this could be a very astute decision.
Written for onlinecasinogamesindia.in by Vihaan Agarwal - 21-07-2022