European expansion deal for Playson

European expansion deal for Playson

Ambitious online gambling software provider, Playson has agreed to a seemingly landmark content distribution deal that will see it have the potential to really make a name for itself in the European iGaming market. 


The content integration deal with MGA’s iGaming Group will see the software provider’s products be available on the group’s multiple operator sites across several European countries, which could really help to elevate its status to the next level. 


For Playson, it was a highly convenient deal, with the software provider also being based in Malta, ensuring easy communication throughout the whole process. 

Range of slots now available to iGaming Group’s userbase

Having gained a reputation for creating and developing products that help to hit specific niches of customer’s preferenceces, it means that Playson’s reputation has an opportunity to really enhance itself over the next year - especially in key markets that it wishes to penetrate. 


Slot titles such as oker’s Coins: Hold and Win, Burning Fortunator and Solar Queen Megaways, are just a few of those that have helped the software provider to make a name for itself over the last couple of years and these are still regarded as favourites by Playson’s loyal fans. 


For iGaming Group, agreeing to deals with software providers that already have a considerable audience is seen as huge by its executive committee as it also looks to increase the reputation of its operator sites across Europe.

Could this increase sign-up potential?

When an online operator agrees to deals with software providers, this can have a dramatic effect on the number of new customers who sign up to its site, and this could well be no different in this instance. 


The quality of content that is available is seen as a major marketing factor for a casino site and, as a result, software providers, now increasingly have more power in terms of who they choose. 


With iGaming Group having a respectable network of casino sites, there is no reason why their registration volume increases over the next few months, especially given the quality of products that are on offer from Playson.